NEGOTIATING IDENTITY AND IDEOLOGY: LANGUAGE POWER, CULTURAL ETHNICITY, AND THE SOCIAL LANDSCAPE OF PUBLIC SIGNAGE IN URBAN PAKISTAN. Qualitative Research Journal for Social Studies, [S. l.], v. 1, n. 4, p. 112–120, 2024. Disponível em: https://qrjsocial.com.pk/index.php/38/article/view/854. Acesso em: 20 mar. 2026.