AN ESSAY ON BIG DATA ANALYTICS CAPABILITIES AND ORGANIZATIONAL SUSTAINABILITY: THE ROLE OF DATA-DRIVEN INSIGHTS AND DECISION-MAKING. Qualitative Research Journal for Social Studies, [S. l.], v. 3, n. 1, p. 76–92, 2026. DOI: 10.63878/qrjs781. Disponível em: https://qrjsocial.com.pk/index.php/38/article/view/781. Acesso em: 20 mar. 2026.