“NEGOTIATING IDENTITY AND IDEOLOGY: LANGUAGE POWER, CULTURAL ETHNICITY, AND THE SOCIAL LANDSCAPE OF PUBLIC SIGNAGE IN URBAN PAKISTAN”, Qualitative Research Journal for Social Studies, vol. 1, no. 4, pp. 112–120, Dec. 2024, Accessed: Mar. 20, 2026. [Online]. Available: https://qrjsocial.com.pk/index.php/38/article/view/854